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About us

Wherever you want to be.

Our where is the San Francisco Bay Area. Your where? Maybe here, maybe elsewhere. But wherever it is, it’s where you call home.

Our goods honor that sense of place. We celebrate local love and creative adventures, with nostalgia and new-wave spirit, from California to the horizon.

Never Elsewhere grew out of Oaklandish, the company we founded in 2000 in Oakland, California, to promote civic pride and support neighborhood organizations. With Never Elsewhere, we’re reaching a farther horizon while staying true to our roots.

We still design, print, and distribute all our merchandise from our warehouse in Northern California. A portion of all our proceeds still benefits local nonprofits working to build and strengthen the places we call home.

Never Elsewhere is always moving forward. Join us on the road.